Title Sponsors:

Athletic Mentors LLC, is a west Michigan-based athletic training and sports management company that offers individual training, team training programs, clinics, elite hockey programs and sports management services.  For more information about Athletic Mentors or becoming a supporter, visit


The Zeigler Auto Group has been building a world-class company for over 40 years. The Zeigler family is dedicated to exceeding the expectations of their customers by providing them with an exceptional, honest, and unique experience. They continue to be leaders in the automotive industry and frequently improve their dealerships, maintaining the high standards their customers have come to expect.

Ziegler has a strong and committed sales staff with many years of experience satisfying their customers’ needs. Visit them to browse their inventory online, request more information about vehicles, set up a test drive or inquire about financing.
3L Coaching stands for Leading, Learning and Living. Coach Jim Heath’s intent through 3L is to help others improve in these three critical areas. All the L’s are essential for a healthy and successful life. When we neglect any of them, life gets out of balance and something important suffers as a result.

Jim can help you with setting direction, leadership development, management coaching, business consulting,, mentorship, and talent management.
Fairlife believes that all people deserve quality nutrition that fits both their goals and needs while inspiring and empowering them to make a difference. But nourishment not only comes from food, it also comes from community. They will always support people with better-for-you products while striving to uplift their employees, partners and neighbors. Their belief is that they can make the world better by finding meaning in making a difference, large or small.
Fairlife provides a quality of life for their dairy cows that not only incorporates basic health and safety needs, but also aims to minimize mental stress, accommodate natural behaviors, and avoid or minimize pain.
Sports medicine is a critical component to achieving success, and Armor is dedicated to serving the greater Kalamazoo area with a comprehensive orthopedic and sports physical therapy clinic. Compromised of an advanced and certified physical therapy staff, Armor is home of two Board Certified Clinical Specialists in Orthopedics and the only Board Certified Clinical Specialist in Sports Physical Therapy in Southwest Michigan.
Rockford Bike Shop is a family-owned bicycle shop with deep roots in the cycling community and in Rockford. If you want the best service and the coolest bikes around, Rockford Bike Shop is the place you’ve been waiting for.

Giordana was established from a desire to craft the very best in cycling clothing. Combining Italian craftsmanship, style, and more than 40 years of industry knowledge, we design clothing for everyone from the competitive racers to the everyday athlete. Our mission is to continue to push the envelope with our passion for technically advanced product development and creating collections that add value, comfort, and high performance features to each and every ride. – See more at:
For any type of athlete—snow, water, outdoor or performance—Smith Optics has gear for everyone. With the most advanced technologies, sleek style and endless options, Smith Optics is your go-to brand for eyewear, apparel, accessories, goggles and helmets at both the elite and lifestyle level. Making the switch to this reliable brand has never been easier with nationwide dealer locations.
D&D Bicycles have been serving the cycling community since 1977. Their eight Michigan locations are staffed with experts who actively participate in the lifestyle they promote.

First Endurance is constantly looking for innovative ways to help athletes maximize their performance. Their new PRO products were developed to meet the unparalleled requirements of professional athletes so they can push the limits of endurance in ultra long races, intense heat and other extreme conditions without compromise.

Upcycle Bikes refurbishes used adult bikes and provides them to partner organizations serving refugees, shelter clients, and other community members in need of an affordable and accessible transportation option. The mission of Upcycle Bikes is to make bikes accessible to community members with transportation challenges.

Founded in 2022, Upcycle Bikes all started with one well-meaning bike mechanic with a desire to impact his community in a new way.  Thanks to strong community encouragement and a group of talented and passionate individuals, Upcycle Bikes is now easing transportation challenges across Grand Rapids. Upcycle Bikes partners with the following organizations for bike distribution:  Bethany Christian Services, AYA Youth Collective, Safe Haven Ministries, and Guiding Light.  Bethany Christian Services says the bike donations from Upcycle Bikes allows refugees to go to work, school, tutoring classes, and other activities without relying on the bus or volunteers for transportation.

Team Athletic Mentors gives back by donations of bikes, time and skills. Read more in Kathy Braginton’s Blog: Old Bike, New Life
AM Wellness creates custom packages to meet your corporate wellness needs, blending Remote Coaching with OnSite or Near Site programs. Our team uses the latest health science, technology, and training strategies to get results that will boost your productivity. Then we put that data to work to help you optimize your company wellness goals through detailed reporting and analysis.


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