Giant Bicycles started in 1972 and has become one of the best known names in cycling. Known for their quality, craftsmanship, reliability, and performance, Giant is the bike of choice for many riders, from elite to recreational. An industry innovator, Giant’s goals, similar to those of Team OAM Now, go beyond medals and to the heart of the sport: a pure love of riding. Giant has sponsored Athletic Mentors‘ Teams for 3 years.
For Team OAM Now, this means bikes that win races. This means performance and a stylish design so they look good passing competitors. More than that, it means confidence in the gear that gets them to the finish and the support of one of the best known names in cycling: Giant. For Giant it means athletes who embody sportsmanship, quality, ability, and a desire to further the sport.
Ed Note: The relationship between athlete and sponsor is often understated and oversimplified. Team OAM Now/AM does its best to make sure the relationship we build with our sponsors reflects its importance.
We promote our sponsor’s brand, with professionalism, on social media including blogs and Facebook. We are active in the community and participate in over 75 community events every year to help our sponsors give back to community. We (the athletes) understand our sponsors’ services and brand, use their products and services, and refer business to them. In return, the sponsors help us develop young athletes, and create exposure and opportunities where those circumstances might not otherwise exist.
For a sponsor, this kind of support is also an investment in someone’s dreams, a measure of faith in ability and determination, and a connection with the team’s values. For an athlete, the support given by a sponsor is invaluable. In fact, it’s more than support; it’s a vote of confidence; it’s an opportunity to achieve; it promises the joy of bringing along a “family” when there is triumph.
For this reason, we’d like to take time to introduce you to our sponsors. We cannot thank them enough for their support of Team OAM/Now, its athletes, its goals and visions, and its values.
